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Canadian Blood Services

A national campaign, cut out on white

A campaign for Canadian Blood Services: every sitter photographed full length and cut out on white, so the same frame drops into any layout.

  1. 01The campaign

    Three cricket players in team blue with bats, cut out on white
    A cricket player with his bat over his shoulder and helmet in hand
    A woman standing on a running blade, hands in her pockets
    The same woman seated, the blade out in front of her
    A man in a maroon sweatshirt, hands in his pockets
    A woman in a white sweater, a hand on her hip
    A woman in a dark quarter-zip against white
    A woman in a printed tee, hands together
    A man in a red zip jacket
    A woman in a navy quarter-zip, hands at her waist
    Three people together in branded hoodies

  1. 01Where it ran

    The cover of the Canadian Blood Services Strategic Plan, 2024 onward, three donors standing together
    A Canadian Blood Services annual report spread, “Match products and services to patient and health system needs,” beside a portrait of a donor
    An annual report spread on diversity and inclusion, with a portrait of a donor in a white cardigan
    An annual report spread, “Exploring artificial intelligence,” with the cut-out of a sledge hockey player
    A 2025 annual report spread on the donor base, with a portrait of a donor
    A Canadian Blood Services sustainability report spread with three donors standing together
    A Canadian Blood Services donor report page, “Ways to customize your giving,” with a donor’s portrait
    The Canadian Blood Services eligibility page, led by a portrait of a donor
    The Canadian Blood Services sustainability page, three donors in branded hoodies beside the text

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